Influencer Enquiry

Are you an influencer or content creator and interested in working with some of Australia's biggest lifestyle brands? Share your details with us below!

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Keen TO WORK WITH BRANDS?

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wE'VE gOT THE GOODS.

We team up with creators of all shapes, sizes and niches. Whether you shoot UGC or serve killer content to your followers, we want to hear from you. No minimums, no pressure, just amazing branded opportunities. Drop your details and we’ll be in touch when something pops up.

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1. What is Theory Crew and how do you work with influencers?

Theory Crew is one of Australia’s leading independent PR and influencer marketing agencies. We collaborate with influencers, content creators and talent managers to deliver campaigns across beauty, lifestyle, health, wellness, FMCG, technology and home for our clients. If you are an influencer looking to connect with lifestyle brands on impactful campaigns, you can register your interest through our form.

2. Do I need to be a certain type of influencer to work with Theory Crew?

We work with all kinds of talent, from lifestyle creators, foodies to fashion, parenting and wellness - whether you are a nano, micro or macro influencer, we would love to hear from you.

3. Is Theory Crew an influencer talent agency in Australia?

We are not a traditional talent management agency, and we do not represent influencers exclusively. Theory Crew is an agency that collaborates with influencers and creators for campaigns on behalf of our clients. That means we regularly work with talent across Australia and New Zealand to connect them with the right opportunities.

4. What is RISER, and how is it connected to Theory Crew?

RISER is Theory Crew’s sister business, an influencer gifting platform designed for large-scale sampling campaigns. It is primarily contra, meaning creators receive products in exchange for content rather than a fee, but they do often run paid campaigns. Through RISER, micro-influencers can build their portfolio, create UGC and collaborate with brands. The difference is that RISER focuses on mass influencer sampling, while Theory Crew runs bespoke PR and influencer marketing campaigns where talent are carefully matched with the brand's requirements. Opportunities may include paid partnerships, media spokesperson relationships or gifting.

5. How do influencer gifting campaigns work?

An influencer gifting platform like RISER connects brands with influencers who want to try products in exchange for authentic content. RISER creators have the opportunity to receive briefs directly to their inbox. Theory Crew campaigns often include briefs, paid collaborations, content approvals or event activations.

6. Do I have to be exclusively managed to work with Theory Crew?

No, you do not need exclusive representation. We collaborate with independent influencers as well as talent managers. Our focus is on building genuine relationships and matching talent with the right brand opportunities.

7. I am a micro influencer. Can I still get opportunities through Theory Crew?

Absolutely. We love collaborating with micro-influencers because you bring fresh perspectives, creativity, and authentic storytelling to the table. At Theory Crew, we value the quality of your content just as much as the size of your audience. We’re always looking for creators who are passionate about what they do and keen to grow, and we take pride in connecting you with brands where your voice and style can really shine.

8. Do Theory Crew campaigns involve paid opportunities?

Yes, many of our campaigns are paid, while others involve gifted collaborations depending on the brand’s objectives. We will always be transparent about whether a campaign is paid, gifted or a mix of both.

9. What kind of content do you look for from influencers?

Get in touch with our team through our website. We’ll create a customised strategy that integrates PR, influencer marketing, and social media management to help your brand achieve meaningful impact.

10. How do I get started with Theory Crew or RISER?

Fill out the form on this page to let us know more about you. If you are interested in large-scale gifting campaigns, sign up to RISER at risercollective.com as well. Between Theory Crew and RISER, we have opportunities for influencers at every stage.