Trendcast™ Black Swan

Theory Crew was engaged to launch Black Swan’s new Creamy Ranch and Buffalo Ranch dips through our trendcast™ campaign, blending strategic talent partnerships with targeted media to maximise impact. We partnered with Kaitlin and Josh (350k followers), engaged 15 micro TikTok creators, activated 100 RISER creators, secured a sponsored media placement, and pitched the range for earned media opportunities.

The campaign delivered significant impact across all channels, driving audience awareness, engagement, and content amplification. Hero talent Kaitlin and Josh generated 130k views and over 9k engagements, while TikTok creators collectively reached 188k users and achieved 42k views. Sponsored media via the Daily Mail contributed 19.3k page views, while earned media efforts secured three high-quality placements with a combined reach of 184k. Through RISER, micro influencers produced 147 pieces of high-quality user-generated content from creators with a combined following of 2.2 million, resulting in a total of 165 pieces of live content that amplified the campaign’s reach and reinforced brand presence.