Case Study
Fantastic Furniture

Fantastic Furniture

Fantastic Furniture is where style meets affordability. From statement sofas to clever storage, we make it easy for every Aussie to create a home they love. With fresh designs, quality you can count on, and a whole lot of comfort, Fantastic Furniture is all about making a space feel, well… fantastic.

637.3k
Cumulative Followers
35
Talent Live
176.3k
Content Views
637.3k
Cumulative Followers
35
Talent Live
176.3k
Content Views

Our approach

Theory Crew was engaged by Fantastic Furniture to drive brand awareness during their 35th birthday sale, while repositioning the brand as affordable, stylish and high quality. We partnered with a targeted mix of micro and mid-tier creators, briefing them to create engaging content in-store or through creative green screen executions. 

Results

The campaign delivered strong awareness and engagement, with 36 standout content pieces across TikTok and Instagram reaching a combined 637.3K+ followers and driving more than 176.3K views. Long-term value was secured through perpetual paid social usage from micro talent and bespoke usage rights with mid-tier creators. Momentum was further amplified through a strategic partnership with macro talent Mitch and Mark (171K followers), extending audience reach and elevating overall impact.

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