Fantastic Furniture is where style meets affordability. From statement sofas to clever storage, we make it easy for every Aussie to create a home they love. With fresh designs, quality you can count on, and a whole lot of comfort, Fantastic Furniture is all about making a space feel, well… fantastic.
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Theory Crew was engaged by Fantastic Furniture to build awareness around its 35th Birthday Sale while strengthening brand perceptions of affordability, style and quality. With product seeding not an option, we needed a creator strategy that could still bring the range to life and drive audiences to explore Fantastic Furniture’s newly launched website. By activating a targeted mix of micro and mid-tier creators, we delivered engaging content filmed in-store and through creative green screen executions, allowing creators to showcase products, highlight deals and inspire shoppers during the sale moment.
The campaign delivered strong awareness and engagement, with 36 standout content pieces across TikTok and Instagram reaching a combined 637.3K+ followers and driving more than 176.3K views. Long-term value was secured through perpetual paid social usage from micro talent and bespoke usage rights with mid-tier creators. Momentum was further amplified through a strategic partnership with macro talent Mitch and Mark (171K followers), extending audience reach and elevating overall impact.
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