Fantastic Furniture is where style meets affordability. From statement sofas to clever storage, we make it easy for every Aussie to create a home they love. With fresh designs, quality you can count on, and a whole lot of comfort, Fantastic Furniture is all about making a space feel, well… fantastic.
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Theory Crew was engaged by Fantastic Furniture to drive brand awareness during their 35th birthday sale, while repositioning the brand as affordable, stylish and high quality. We partnered with a targeted mix of micro and mid-tier creators, briefing them to create engaging content in-store or through creative green screen executions.
The campaign delivered strong awareness and engagement, with 36 standout content pieces across TikTok and Instagram reaching a combined 637.3K+ followers and driving more than 176.3K views. Long-term value was secured through perpetual paid social usage from micro talent and bespoke usage rights with mid-tier creators. Momentum was further amplified through a strategic partnership with macro talent Mitch and Mark (171K followers), extending audience reach and elevating overall impact.
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